Maison intelligence / 15 markets

Santa Maria Novella / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Santa Maria Novella

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 315,070
Strongest market: IT
Meta observations: 200
Active at 24 Aug 2026: 12

Observed activity

Dec 2025 carried the highest observed start volume.

28 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period: 994,870
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

ItalyUnited StatesUnited KingdomFranceSpainTaiwanGermanyJapanHong Kong SARSouth KoreaAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values

Exact monthly search values
Month	Total	Italy	United States	United Kingdom	France	Spain	Taiwan	Germany	Japan	Hong Kong SAR	South Korea	Markets
Jul 2025	Unknown	Unknown	Unknown	Unknown	Unknown	5,400	Unknown	Unknown	Unknown	Unknown	1,600	2
Aug 2025	271,330	201,000	27,100	8,100	8,100	5,400	6,600	4,400	2,900	1,900	1,600	15
Sept 2025	314,410	246,000	27,100	8,100	8,100	5,400	5,400	3,600	3,600	1,600	1,600	15
Oct 2025	362,940	301,000	22,200	8,100	8,100	5,400	5,400	3,600	2,900	1,600	1,000	15
Nov 2025	269,050	201,000	27,100	9,900	8,100	5,400	5,400	2,900	2,900	1,600	1,300	15
Dec 2025	277,420	201,000	27,100	12,100	12,100	5,400	5,400	3,600	4,400	1,600	1,300	15
Jan 2026	227,220	165,000	22,200	8,100	8,100	6,600	4,400	2,900	3,600	1,300	1,600	15
Feb 2026	222,760	165,000	22,200	6,600	6,600	6,600	4,400	2,900	2,900	1,300	1,300	15
Mar 2026	265,680	201,000	22,200	8,100	8,100	8,100	4,400	3,600	3,600	1,600	1,300	15
Apr 2026	318,480	246,000	27,100	9,900	8,100	6,600	6,600	3,600	3,600	1,600	1,300	15
May 2026	371,770	301,000	27,100	8,100	8,100	8,100	4,400	4,400	3,600	1,600	1,300	15
Jun 2026	304,620	246,000	22,200	8,100	6,600	5,400	3,600	3,600	2,900	1,300	1,300	15
Jul 2026	Unknown	246,000	22,200	8,100	6,600	Unknown	5,400	3,600	3,600	Unknown	Unknown	12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	76,400	66,600	+9,800 (+14.7%)
China CN	1,770	1,260	+510 (+40.5%)
Japan JP	10,100	10,100	+0 (+0.0%)
France FR	22,800	22,800	+0 (+0.0%)
United Kingdom GB	26,100	22,800	+3,300 (+14.5%)
Italy IT	793,000	531,000	+262,000 (+49.3%)
Germany DE	11,600	9,400	+2,200 (+23.4%)
South Korea KR	3,900	4,200	-300 (-7.1%)
Switzerland CH	3,300	3,300	+0 (+0.0%)
Hong Kong SAR HK	4,500	4,200	+300 (+7.1%)
United Arab Emirates AE	2,320	1,900	+420 (+22.1%)
Singapore SG	2,350	2,030	+320 (+15.8%)
Taiwan TW	14,600	13,200	+1,400 (+10.6%)
Saudi Arabia SA	2,030	1,570	+460 (+29.3%)
Spain ES	20,100	21,300	-1,200 (-5.6%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 315,070
Current demand rank: 5 / 66
Top percentile: Top 7.6%
Vs peer median: +857.7%
Last 90d momentum: +22.0%
Current demand quartile: Q1

Distribution

Where Santa Maria Novella sits

Ranked by current demand · All 15 markets

Rank 5 / 66 · quartile Q1 · top 7.6%

Indexed movement

Santa Maria Novella vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Santa Maria Novella is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: Italy
Top-three share: 89.3%
Markets: 15
Benchmark group: Beauty and fragrance peers

Santa Maria Novella share · Beauty and fragrance peers median

Italy246,000
United States27,100
France8,100
United Kingdom8,100
Spain6,600
Taiwan5,400
Germany3,600
Japan3,600
Hong Kong SAR1,600
South Korea1,300
Switzerland1,000
Singapore880
United Arab Emirates720
Saudi Arabia590
China480

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Santa Maria Novella share	Beauty and fragrance peers median share
Italy IT	246,000	78.1%	4.3%
United States US	27,100	8.6%	28.0%
France FR	8,100	2.6%	9.4%
United Kingdom GB	8,100	2.6%	7.6%
Spain ES	6,600	2.1%	4.0%
Taiwan TW	5,400	1.7%	2.0%
Germany DE	3,600	1.1%	7.2%
Japan JP	3,600	1.1%	1.8%
Hong Kong SAR HK	1,600	0.5%	1.7%
South Korea KR	1,300	0.4%	0.6%
Switzerland CH	1,000	0.3%	1.8%
Singapore SG	880	0.3%	1.0%
United Arab Emirates AE	720	0.2%	1.3%
Saudi Arabia SA	590	0.2%	0.8%
China CN	480	0.2%	0.2%

06 / Creatives

The message in market

Observed set

17 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

FormatRatioLifecycle

17 selected families

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Santa Maria Novella / Intelligence

What changed for Santa Maria Novella

Dec 2025 carried the highest observed start volume.

IT is the largest current market.

Search demand

Search demand movement

Last 90d volume, largest first

Peer benchmark

Where Santa Maria Novella sits

Santa Maria Novella vs Beauty and fragrance peers

Market footprint

Reverse plan

Paid placements

Formats

Calls to action

Observed starts, in sequence

The message in market

Turn a bounded observation into a checked decision.