Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
4,820
All 15 approved markets
Strongest market
US
1,900 monthly searches
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":1900,"history":{"2025-08":480,"2025-09":480,"2025-10":480,"2025-11":480,"2025-12":480,"2026-01":720,"2026-02":880,"2026-03":2400,"2026-04":1900,"2026-05":12100,"2026-06":720,"2026-07":480}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":20,"2026-03":20,"2026-04":10,"2026-05":20,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":90,"history":{"2025-08":90,"2025-09":70,"2025-10":70,"2025-11":90,"2025-12":70,"2026-01":70,"2026-02":90,"2026-03":260,"2026-04":90,"2026-05":110,"2026-06":50,"2026-07":70}},{"market":"FR","name":"France","current":720,"history":{"2025-08":170,"2025-09":390,"2025-10":390,"2025-11":480,"2025-12":390,"2026-01":720,"2026-02":1300,"2026-03":2900,"2026-04":480,"2026-05":590,"2026-06":320,"2026-07":260}},{"market":"GB","name":"United Kingdom","current":480,"history":{"2025-08":140,"2025-09":210,"2025-10":260,"2025-11":320,"2025-12":260,"2026-01":590,"2026-02":880,"2026-03":1900,"2026-04":320,"2026-05":480,"2026-06":210,"2026-07":210}},{"market":"IT","name":"Italy","current":390,"history":{"2025-08":110,"2025-09":210,"2025-10":170,"2025-11":260,"2025-12":210,"2026-01":390,"2026-02":590,"2026-03":1900,"2026-04":260,"2026-05":320,"2026-06":170,"2026-07":170}},{"market":"DE","name":"Germany","current":720,"history":{"2025-08":140,"2025-09":170,"2025-10":210,"2025-11":320,"2025-12":320,"2026-01":720,"2026-02":1000,"2026-03":4400,"2026-04":320,"2026-05":260,"2026-06":170,"2026-07":140}},{"market":"KR","name":"South Korea","current":40,"history":{"2025-08":20,"2025-09":20,"2025-10":20,"2025-11":40,"2025-12":40,"2026-01":50,"2026-02":40,"2026-03":140,"2026-04":50,"2026-05":70,"2026-06":20,"2026-07":30}},{"market":"CH","name":"Switzerland","current":140,"history":{"2025-08":30,"2025-09":70,"2025-10":70,"2025-11":50,"2025-12":70,"2026-01":210,"2026-02":260,"2026-03":590,"2026-04":50,"2026-05":70,"2026-06":70,"2026-07":70}},{"market":"HK","name":"Hong Kong SAR","current":40,"history":{"2025-08":30,"2025-09":30,"2025-10":20,"2025-11":20,"2025-12":20,"2026-01":70,"2026-02":40,"2026-03":90,"2026-04":30,"2026-05":50,"2026-06":30,"2026-07":20}},{"market":"AE","name":"United Arab Emirates","current":20,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":20,"2025-12":10,"2026-01":50,"2026-02":30,"2026-03":40,"2026-04":10,"2026-05":20,"2026-06":20,"2026-07":20}},{"market":"SG","name":"Singapore","current":20,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":20,"2025-12":10,"2026-01":20,"2026-02":20,"2026-03":50,"2026-04":20,"2026-05":20,"2026-06":10,"2026-07":20}},{"market":"TW","name":"Taiwan","current":30,"history":{"2025-08":20,"2025-09":30,"2025-10":10,"2025-11":20,"2025-12":20,"2026-01":30,"2026-02":10,"2026-03":50,"2026-04":20,"2026-05":50,"2026-06":10,"2026-07":20}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":20,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"ES","name":"Spain","current":210,"history":{"2025-08":70,"2025-09":90,"2025-10":110,"2025-11":170,"2025-12":90,"2026-01":320,"2026-02":260,"2026-03":1300,"2026-04":110,"2026-05":110,"2026-06":70,"2026-07":70}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
17,770
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesFranceGermanyUnited KingdomItalySpainSwitzerlandJapanSouth KoreaHong Kong SARAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United States
France
Germany
United Kingdom
Italy
Spain
Switzerland
Japan
South Korea
Hong Kong SAR
Markets
Aug 2025
1,340
480
170
140
140
110
70
30
90
20
30
15
Sept 2025
1,810
480
390
170
210
210
90
70
70
20
30
15
Oct 2025
1,850
480
390
210
260
170
110
70
70
20
20
15
Nov 2025
2,310
480
480
320
320
260
170
50
90
40
20
15
Dec 2025
2,010
480
390
320
260
210
90
70
70
40
20
15
Jan 2026
3,980
720
720
720
590
390
320
210
70
50
70
15
Feb 2026
5,430
880
1,300
1,000
880
590
260
260
90
40
40
15
Mar 2026
16,060
2,400
2,900
4,400
1,900
1,900
1,300
590
260
140
90
15
Apr 2026
3,680
1,900
480
320
320
260
110
50
90
50
30
15
May 2026
14,280
12,100
590
260
480
320
110
70
110
70
50
15
Jun 2026
1,890
720
320
170
210
170
70
70
50
20
30
15
Jul 2026
1,600
480
260
140
210
170
70
70
70
30
20
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
13,300
5,180
+8,120 (+156.8%)
China CN
40
50
-10 (-20.0%)
Japan JP
230
440
-210 (-47.7%)
France FR
1,170
4,680
-3,510 (-75.0%)
United Kingdom GB
900
3,100
-2,200 (-71.0%)
Italy IT
660
2,750
-2,090 (-76.0%)
Germany DE
570
5,720
-5,150 (-90.0%)
South Korea KR
120
230
-110 (-47.8%)
Switzerland CH
210
900
-690 (-76.7%)
Hong Kong SAR HK
100
160
-60 (-37.5%)
United Arab Emirates AE
60
80
-20 (-25.0%)
Singapore SG
50
90
-40 (-44.4%)
Taiwan TW
80
80
+0 (+0.0%)
Saudi Arabia SA
30
40
-10 (-25.0%)
Spain ES
250
1,670
-1,420 (-85.0%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Events and fairs set has 8 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"tefaf","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":8,"luxuryEligible":396,"category":"events_fairs","categoryLabel":"Events and fairs","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Week","c":"events_fairs","v":[390,10,40,260,320,110,170,10,390,50,4400,90,20,90,50],"cu":[230,20,50,180,160,70,50,30,160,30,840,40,20,50,40],"pu":[420,10,40,210,210,70,130,20,210,40,700,40,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"sotheby-s","n":"Sotheby's","c":"auctions_collectibles","v":[74000,390,1600,27100,22200,14800,12100,880,6600,4400,2400,1600,880,720,6600],"cu":[238500,1190,4500,76400,71500,41700,31900,2320,16400,10900,5900,4500,2760,1920,16400],"pu":[222000,1330,4800,76400,66600,44400,36300,2480,18600,13200,5900,4500,2590,1770,18600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"christie-s","n":"Christie's","c":"auctions_collectibles","v":[40500,260,2400,18100,22200,9900,5400,720,2400,3600,880,880,880,480,2900],"cu":[132100,730,7700,48300,62500,23400,13400,1790,7600,9200,2080,2470,2480,1100,8200],"pu":[130500,750,8200,67400,71500,29700,14200,2190,7700,10400,2190,2600,2760,1440,9400],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"phillips","n":"Phillips","c":"auctions_collectibles","v":[60500,140,1300,6600,14800,1900,40500,590,1600,1600,590,1000,1000,720,5400],"cu":[148500,360,3900,17400,41700,5100,93300,1770,4200,4500,1770,2640,3300,2160,13200],"pu":[189500,420,3900,15200,55100,5100,150500,1900,4800,4500,1900,2760,2880,2160,14200],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"bonhams","n":"Bonhams","c":"auctions_collectibles","v":[27100,110,390,4400,22200,2400,1600,170,720,1300,170,260,260,90,1000],"cu":[93300,290,1260,9600,62500,6200,4500,340,1920,3480,490,790,790,250,2760],"pu":[87300,320,1030,12400,62500,6200,5300,490,2160,3180,390,900,810,230,2880],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dorotheum","n":"Dorotheum","c":"auctions_collectibles","v":[720,10,50,590,390,3600,8100,30,720,20,40,30,20,10,320],"cu":[2350,30,190,1950,1240,11400,16400,90,2080,60,90,90,50,30,1080],"pu":[2310,40,170,1900,1300,10900,21300,90,2320,70,80,80,30,40,1030],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}}]}
Current demand
4,820
All 15 markets
Current demand rank
375 / 396
By current demand
Top percentile
Top 94.7%
Lower is stronger
Vs peer median
-92.8%
Luxury registry
Last 90d momentum
-29.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Luxury registry
Distribution
Where TEFAF sits
Ranked by current demand · All 15 markets
Rank 375 / 396 · quartile Q4 · top 94.7%
Indexed movement
TEFAF vs Luxury registry
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for TEFAF is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
1,900 current searches
Top-three share
69.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
TEFAF share · Luxury registry median
United States1,900
France720
Germany720
United Kingdom480
Italy390
Spain210
Switzerland140
Japan90
Hong Kong SAR40
South Korea40
Taiwan30
Singapore20
United Arab Emirates20
China10
Saudi Arabia10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
TEFAF share
Luxury registry median share
United States US
1,900
39.4%
31.6%
France FR
720
14.9%
9.6%
Germany DE
720
14.9%
7.5%
United Kingdom GB
480
10.0%
8.3%
Italy IT
390
8.1%
6.2%
Spain ES
210
4.4%
3.9%
Switzerland CH
140
2.9%
1.9%
Japan JP
90
1.9%
2.4%
Hong Kong SAR HK
40
0.8%
1.5%
South Korea KR
40
0.8%
0.6%
Taiwan TW
30
0.6%
1.4%
Singapore SG
20
0.4%
1.0%
United Arab Emirates AE
20
0.4%
1.2%
China CN
10
0.2%
0.2%
Saudi Arabia SA
10
0.2%
0.7%
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