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Maison intelligence / 15 markets

Erdem / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Erdem

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
18,880
All 15 approved markets
Strongest market
GB
6,600 monthly searches

Search read

GB is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
60,070
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United KingdomUnited StatesGermanyFranceItalySwitzerlandJapanSpainSaudi ArabiaSouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.9,9007,4254,9502,4750MARKET SERIES24,15018,11312,0756,0380TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited KingdomUnited StatesGermanyFranceItalySwitzerlandJapanSpainSaudi ArabiaSouth KoreaMarkets
Aug 202513,6504,4003,6001,30072072088059039026026015
Sept 202519,5906,6004,4001,3001,0002,90072072059032048015
Oct 202516,2606,6003,6001,3001,00088088048048026026015
Nov 202516,0606,6003,6001,30088088072072039032021015
Dec 202515,7105,4004,4001,30088072088059039032026015
Jan 202624,1506,6009,9001,9001,3001,00088059072032032015
Feb 202622,7708,1006,6001,6001,6001,0008801,00088026026015
Mar 202619,3106,6005,4001,6001,30088088072072032032015
Apr 202619,1705,4006,6001,6001,3008801,00048072039026015
May 202619,2006,6005,4001,6001,0008801,00059088032032015
Jun 202623,2108,1008,1001,6001,0008801,00048059039039015
Jul 202617,6606,6005,4001,30088072088048039026026015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US18,90018,600+300 (+1.6%)
China CN140100+40 (+40.0%)
Japan JP1,5502,200-650 (-29.5%)
France FR2,8804,200-1,320 (-31.4%)
United Kingdom GB21,30020,100+1,200 (+6.0%)
Italy IT2,4802,760-280 (-10.1%)
Germany DE4,5004,800-300 (-6.3%)
South Korea KR970840+130 (+15.5%)
Switzerland CH2,8802,760+120 (+4.3%)
Hong Kong SAR HK390390+0 (+0.0%)
United Arab Emirates AE490510-20 (-3.9%)
Singapore SG420390+30 (+7.7%)
Taiwan TW340310+30 (+9.7%)
Saudi Arabia SA970970+0 (+0.0%)
Spain ES1,8602,320-460 (-19.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
18,880
All 15 markets
Current demand rank
80 / 83
By current demand
Top percentile
Top 96.4%
Lower is stronger
Vs peer median
-94.0%
Fashion and leather peers
Last 90d momentum
-1.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Fashion and leather peers

Distribution

Where Erdem sits

Ranked by current demand · All 15 markets
TopLower

Rank 80 / 83 · quartile Q4 · top 96.4%

Indexed movement

Erdem vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Erdem is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United Kingdom
6,600 current searches
Top-three share
72%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Erdem share · Fashion and leather peers median
  1. United Kingdom6,600
  2. United States5,400
  3. Germany1,600
  4. France1,000
  5. Italy1,000
  6. Switzerland880
  7. Japan590
  8. Spain590
  9. Saudi Arabia320
  10. South Korea320
  11. United Arab Emirates170
  12. Hong Kong SAR140
  13. Singapore140
  14. Taiwan90
  15. China40
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentErdem shareFashion and leather peers median share
United Kingdom GB6,60035.0%8.3%
United States US5,40028.6%37.3%
Germany DE1,6008.5%7.6%
France FR1,0005.3%9.1%
Italy IT1,0005.3%8.7%
Switzerland CH8804.7%1.4%
Japan JP5903.1%4.4%
Spain ES5903.1%4.2%
Saudi Arabia SA3201.7%0.8%
South Korea KR3201.7%0.7%
United Arab Emirates AE1700.9%1.1%
Hong Kong SAR HK1400.7%1.3%
Singapore SG1400.7%0.9%
Taiwan TW900.5%1.7%
China CN400.2%0.3%

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