Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
7,540
All 15 approved markets
Strongest market
US
2,900 monthly searches
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":2900,"history":{"2025-08":6600,"2025-09":2400,"2025-10":1600,"2025-11":1900,"2025-12":2400,"2026-01":3600,"2026-02":2400,"2026-03":2400,"2026-04":2900,"2026-05":2900,"2026-06":2400,"2026-07":2400}},{"market":"CN","name":"China","current":20,"history":{"2025-08":10,"2025-09":20,"2025-10":20,"2025-11":10,"2025-12":20,"2026-01":30,"2026-02":10,"2026-03":30,"2026-04":20,"2026-05":30,"2026-06":20,"2026-07":20}},{"market":"JP","name":"Japan","current":170,"history":{"2025-08":170,"2025-09":110,"2025-10":140,"2025-11":110,"2025-12":140,"2026-01":170,"2026-02":320,"2026-03":140,"2026-04":210,"2026-05":210,"2026-06":140,"2026-07":210}},{"market":"FR","name":"France","current":1000,"history":{"2025-08":720,"2025-09":880,"2025-10":720,"2025-11":720,"2025-12":1000,"2026-01":880,"2026-02":1000,"2026-03":880,"2026-04":1000,"2026-05":1900,"2026-06":880,"2026-07":1600}},{"market":"GB","name":"United Kingdom","current":480,"history":{"2025-08":390,"2025-09":480,"2025-10":390,"2025-11":390,"2025-12":390,"2026-01":480,"2026-02":480,"2026-03":390,"2026-04":480,"2026-05":480,"2026-06":720,"2026-07":390}},{"market":"IT","name":"Italy","current":590,"history":{"2025-08":320,"2025-09":390,"2025-10":320,"2025-11":320,"2025-12":260,"2026-01":1600,"2026-02":480,"2026-03":390,"2026-04":720,"2026-05":1300,"2026-06":260,"2026-07":320}},{"market":"DE","name":"Germany","current":320,"history":{"2025-08":390,"2025-09":390,"2025-10":260,"2025-11":260,"2025-12":390,"2026-01":390,"2026-02":320,"2026-03":260,"2026-04":260,"2026-05":320,"2026-06":320,"2026-07":320}},{"market":"KR","name":"South Korea","current":70,"history":{"2025-08":70,"2025-09":50,"2025-10":70,"2025-11":50,"2025-12":50,"2026-01":70,"2026-02":70,"2026-03":50,"2026-04":50,"2026-05":50,"2026-06":90,"2026-07":70}},{"market":"CH","name":"Switzerland","current":1000,"history":{"2025-08":880,"2025-09":1000,"2025-10":880,"2025-11":880,"2025-12":1300,"2026-01":1000,"2026-02":1000,"2026-03":880,"2026-04":1300,"2026-05":1000,"2026-06":880,"2026-07":1000}},{"market":"HK","name":"Hong Kong SAR","current":210,"history":{"2025-08":170,"2025-09":260,"2025-10":170,"2025-11":170,"2025-12":170,"2026-01":260,"2026-02":210,"2026-03":140,"2026-04":210,"2026-05":320,"2026-06":170,"2026-07":210}},{"market":"AE","name":"United Arab Emirates","current":170,"history":{"2025-08":140,"2025-09":170,"2025-10":170,"2025-11":320,"2025-12":210,"2026-01":260,"2026-02":210,"2026-03":110,"2026-04":170,"2026-05":170,"2026-06":170,"2026-07":140}},{"market":"SG","name":"Singapore","current":260,"history":{"2025-08":320,"2025-09":320,"2025-10":210,"2025-11":210,"2025-12":170,"2026-01":210,"2026-02":210,"2026-03":210,"2026-04":260,"2026-05":210,"2026-06":260,"2026-07":320}},{"market":"TW","name":"Taiwan","current":140,"history":{"2025-08":90,"2025-09":90,"2025-10":70,"2025-11":140,"2025-12":90,"2026-01":90,"2026-02":170,"2026-03":110,"2026-04":210,"2026-05":320,"2026-06":140,"2026-07":110}},{"market":"SA","name":"Saudi Arabia","current":70,"history":{"2025-08":50,"2025-09":50,"2025-10":90,"2025-11":90,"2025-12":110,"2026-01":70,"2026-02":50,"2026-03":50,"2026-04":70,"2026-05":90,"2026-06":70,"2026-07":70}},{"market":"ES","name":"Spain","current":140,"history":{"2025-08":140,"2025-09":110,"2025-10":140,"2025-11":140,"2025-12":140,"2026-01":210,"2026-02":140,"2026-03":110,"2026-04":170,"2026-05":170,"2026-06":110,"2026-07":140}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
23,420
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesFranceSwitzerlandItalyUnited KingdomGermanySingaporeHong Kong SARUnited Arab EmiratesJapanAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United States
France
Switzerland
Italy
United Kingdom
Germany
Singapore
Hong Kong SAR
United Arab Emirates
Japan
Markets
Aug 2025
10,460
6,600
720
880
320
390
390
320
170
140
170
15
Sept 2025
6,720
2,400
880
1,000
390
480
390
320
260
170
110
15
Oct 2025
5,250
1,600
720
880
320
390
260
210
170
170
140
15
Nov 2025
5,710
1,900
720
880
320
390
260
210
170
320
110
15
Dec 2025
6,840
2,400
1,000
1,300
260
390
390
170
170
210
140
15
Jan 2026
9,320
3,600
880
1,000
1,600
480
390
210
260
260
170
15
Feb 2026
7,070
2,400
1,000
1,000
480
480
320
210
210
210
320
15
Mar 2026
6,150
2,400
880
880
390
390
260
210
140
110
140
15
Apr 2026
8,030
2,900
1,000
1,300
720
480
260
260
210
170
210
15
May 2026
9,470
2,900
1,900
1,000
1,300
480
320
210
320
170
210
15
Jun 2026
6,630
2,400
880
880
260
720
320
260
170
170
140
15
Jul 2026
7,320
2,400
1,600
1,000
320
390
320
320
210
140
210
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
7,700
7,700
+0 (+0.0%)
China CN
70
60
+10 (+16.7%)
Japan JP
560
670
-110 (-16.4%)
France FR
4,380
2,880
+1,500 (+52.1%)
United Kingdom GB
1,590
1,350
+240 (+17.8%)
Italy IT
1,880
1,590
+290 (+18.2%)
Germany DE
960
840
+120 (+14.3%)
South Korea KR
210
170
+40 (+23.5%)
Switzerland CH
2,880
3,180
-300 (-9.4%)
Hong Kong SAR HK
700
560
+140 (+25.0%)
United Arab Emirates AE
480
490
-10 (-2.0%)
Singapore SG
790
680
+110 (+16.2%)
Taiwan TW
570
490
+80 (+16.3%)
Saudi Arabia SA
230
170
+60 (+35.3%)
Spain ES
420
420
+0 (+0.0%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"de-bethune","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":60,"luxuryEligible":396,"category":"watches","categoryLabel":"Watches","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[44095,38790,41730,49210,54355,42740,37865,38340,40490,49050,47350,40385],"US":[12100,9900,9900,9900,12350,11000,9000,9900,9900,11000,11000,9000],"CN":[70,80,90,90,90,90,60,90,90,100,90,90],"JP":[1150,1150,1000,1150,1150,1000,1000,1000,1300,1450,1150,1000],"FR":[3250,2900,3250,3600,3600,3250,2400,2900,3600,4400,3600,2900],"GB":[3600,3250,3600,3600,4400,3600,3250,2900,2900,4000,3600,3250],"IT":[2650,2650,2650,2650,2650,2650,2000,2150,2650,3250,2400,1900],"DE":[4900,4500,4000,4000,5500,4400,3250,4000,4000,5500,4500,4500],"KR":[320,260,320,260,260,260,290,290,290,290,320,260],"CH":[2400,3000,2900,2900,3250,2400,2400,2400,3250,2650,2900,1900],"HK":[880,940,880,880,800,880,720,800,800,940,800,800],"AE":[590,590,590,880,720,655,535,480,535,655,655,480],"SG":[720,720,720,720,720,800,590,655,800,880,800,720],"TW":[800,655,655,655,590,655,655,590,655,720,590,590],"SA":[390,320,320,390,320,355,320,390,390,435,390,390],"ES":[2150,1900,1900,1900,1900,1900,1750,1900,1900,2150,1750,1900]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
7,540
All 15 markets
Current demand rank
53 / 60
By current demand
Top percentile
Top 88.3%
Lower is stronger
Vs peer median
-82.7%
Watches peers
Last 90d momentum
+10.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Watches peers
Distribution
Where De Bethune sits
Ranked by current demand · All 15 markets
Rank 53 / 60 · quartile Q4 · top 88.3%
Indexed movement
De Bethune vs Watches peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for De Bethune is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
2,900 current searches
Top-three share
65%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Watches peers
60 eligible Maisons
De Bethune share · Watches peers median
United States2,900
France1,000
Switzerland1,000
Italy590
United Kingdom480
Germany320
Singapore260
Hong Kong SAR210
Japan170
United Arab Emirates170
Spain140
Taiwan140
Saudi Arabia70
South Korea70
China20
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
De Bethune share
Watches peers median share
United States US
2,900
38.5%
29.3%
France FR
1,000
13.3%
11.4%
Switzerland CH
1,000
13.3%
6.3%
Italy IT
590
7.8%
7.8%
United Kingdom GB
480
6.4%
7.8%
Germany DE
320
4.2%
9.0%
Singapore SG
260
3.4%
2.1%
Hong Kong SAR HK
210
2.8%
1.8%
Japan JP
170
2.3%
2.7%
United Arab Emirates AE
170
2.3%
2.1%
Spain ES
140
1.9%
4.9%
Taiwan TW
140
1.9%
1.6%
Saudi Arabia SA
70
0.9%
0.9%
South Korea KR
70
0.9%
0.8%
China CN
20
0.3%
0.2%
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