Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
19,050
All 15 approved markets
Strongest market
FR
5,400 monthly searches
Search read
FR is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":5400,"history":{"2025-08":4400,"2025-09":4400,"2025-10":4400,"2025-11":6600,"2025-12":12100,"2026-01":6600,"2026-02":5400,"2026-03":4400,"2026-04":4400,"2026-05":5400,"2026-06":4400,"2026-07":4400}},{"market":"CN","name":"China","current":20,"history":{"2025-08":20,"2025-09":20,"2025-10":20,"2025-11":30,"2025-12":40,"2026-01":20,"2026-02":20,"2026-03":20,"2026-04":30,"2026-05":20,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":260,"history":{"2025-08":260,"2025-09":260,"2025-10":320,"2025-11":320,"2025-12":390,"2026-01":260,"2026-02":170,"2026-03":210,"2026-04":210,"2026-05":260,"2026-06":210,"2026-07":210}},{"market":"FR","name":"France","current":5400,"history":{"2025-08":5400,"2025-09":5400,"2025-10":5400,"2025-11":6600,"2025-12":9900,"2026-01":5400,"2026-02":4400,"2026-03":4400,"2026-04":5400,"2026-05":5400,"2026-06":5400,"2026-07":5400}},{"market":"GB","name":"United Kingdom","current":2900,"history":{"2025-08":2900,"2025-09":2400,"2025-10":2900,"2025-11":3600,"2025-12":5400,"2026-01":2400,"2026-02":2400,"2026-03":2400,"2026-04":2400,"2026-05":2400,"2026-06":1900,"2026-07":1900}},{"market":"IT","name":"Italy","current":1600,"history":{"2025-08":1600,"2025-09":1600,"2025-10":1600,"2025-11":1900,"2025-12":3600,"2026-01":1600,"2026-02":1300,"2026-03":1600,"2026-04":1300,"2026-05":1600,"2026-06":1600,"2026-07":1600}},{"market":"DE","name":"Germany","current":1300,"history":{"2025-08":1300,"2025-09":1300,"2025-10":1000,"2025-11":1600,"2025-12":2900,"2026-01":1600,"2026-02":1000,"2026-03":1300,"2026-04":1300,"2026-05":1300,"2026-06":1300,"2026-07":1000}},{"market":"KR","name":"South Korea","current":70,"history":{"2025-08":70,"2025-09":70,"2025-10":70,"2025-11":50,"2025-12":70,"2026-01":70,"2026-02":90,"2026-03":70,"2026-04":50,"2026-05":90,"2026-06":70,"2026-07":50}},{"market":"CH","name":"Switzerland","current":590,"history":{"2025-08":590,"2025-09":480,"2025-10":590,"2025-11":720,"2025-12":1300,"2026-01":590,"2026-02":480,"2026-03":590,"2026-04":480,"2026-05":590,"2026-06":480,"2026-07":480}},{"market":"HK","name":"Hong Kong SAR","current":320,"history":{"2025-08":260,"2025-09":320,"2025-10":320,"2025-11":320,"2025-12":390,"2026-01":260,"2026-02":260,"2026-03":260,"2026-04":260,"2026-05":320,"2026-06":260,"2026-07":260}},{"market":"AE","name":"United Arab Emirates","current":110,"history":{"2025-08":90,"2025-09":140,"2025-10":90,"2025-11":140,"2025-12":210,"2026-01":170,"2026-02":140,"2026-03":90,"2026-04":90,"2026-05":90,"2026-06":70,"2026-07":70}},{"market":"SG","name":"Singapore","current":390,"history":{"2025-08":390,"2025-09":320,"2025-10":480,"2025-11":480,"2025-12":720,"2026-01":390,"2026-02":390,"2026-03":390,"2026-04":390,"2026-05":480,"2026-06":390,"2026-07":320}},{"market":"TW","name":"Taiwan","current":90,"history":{"2025-08":90,"2025-09":90,"2025-10":90,"2025-11":110,"2025-12":90,"2026-01":90,"2026-02":90,"2026-03":70,"2026-04":70,"2026-05":90,"2026-06":70,"2026-07":90}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":20,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"ES","name":"Spain","current":590,"history":{"2025-08":590,"2025-09":720,"2025-10":590,"2025-11":720,"2025-12":1300,"2026-01":720,"2026-02":390,"2026-03":480,"2026-04":480,"2026-05":590,"2026-06":590,"2026-07":590}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
51,790
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
FranceUnited StatesUnited KingdomItalyGermanySpainSwitzerlandSingaporeHong Kong SARJapanAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
France
United States
United Kingdom
Italy
Germany
Spain
Switzerland
Singapore
Hong Kong SAR
Japan
Markets
Aug 2025
17,970
5,400
4,400
2,900
1,600
1,300
590
590
390
260
260
15
Sept 2025
17,530
5,400
4,400
2,400
1,600
1,300
720
480
320
320
260
15
Oct 2025
17,890
5,400
4,400
2,900
1,600
1,000
590
590
480
320
320
15
Nov 2025
23,200
6,600
6,600
3,600
1,900
1,600
720
720
480
320
320
15
Dec 2025
38,420
9,900
12,100
5,400
3,600
2,900
1,300
1,300
720
390
390
15
Jan 2026
20,180
5,400
6,600
2,400
1,600
1,600
720
590
390
260
260
15
Feb 2026
16,540
4,400
5,400
2,400
1,300
1,000
390
480
390
260
170
15
Mar 2026
16,290
4,400
4,400
2,400
1,600
1,300
480
590
390
260
210
15
Apr 2026
16,870
5,400
4,400
2,400
1,300
1,300
480
480
390
260
210
15
May 2026
18,640
5,400
5,400
2,400
1,600
1,300
590
590
480
320
260
15
Jun 2026
16,760
5,400
4,400
1,900
1,600
1,300
590
480
390
260
210
15
Jul 2026
16,390
5,400
4,400
1,900
1,600
1,000
590
480
320
260
210
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
14,200
14,200
+0 (+0.0%)
China CN
40
70
-30 (-42.9%)
Japan JP
680
590
+90 (+15.3%)
France FR
16,200
14,200
+2,000 (+14.1%)
United Kingdom GB
6,200
7,200
-1,000 (-13.9%)
Italy IT
4,800
4,200
+600 (+14.3%)
Germany DE
3,600
3,600
+0 (+0.0%)
South Korea KR
210
210
+0 (+0.0%)
Switzerland CH
1,550
1,550
+0 (+0.0%)
Hong Kong SAR HK
840
780
+60 (+7.7%)
United Arab Emirates AE
230
320
-90 (-28.1%)
Singapore SG
1,190
1,170
+20 (+1.7%)
Taiwan TW
250
230
+20 (+8.7%)
Saudi Arabia SA
30
30
+0 (+0.0%)
Spain ES
1,770
1,350
+420 (+31.1%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"billecart-salmon","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":35,"luxuryEligible":396,"category":"wines_spirits","categoryLabel":"Wines and spirits","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[33670,30280,32630,30770,48870,32690,26510,28910,29680,29900,28450,28740],"US":[6600,5400,6600,6600,9900,8100,6600,6600,6600,6600,5400,5400],"CN":[40,40,40,40,50,40,30,50,40,40,40,40],"JP":[480,480,480,480,720,590,390,480,480,480,390,390],"FR":[4400,4400,3600,4400,5400,3600,2400,2900,3600,3600,3600,3600],"GB":[2900,2900,2900,3600,4400,2900,2900,2400,2400,2900,2400,2400],"IT":[1600,1600,1600,1600,2900,1600,1300,1300,1300,1600,1000,1300],"DE":[1900,1900,1900,1900,2900,2400,1600,1900,1900,1900,1600,1600],"KR":[170,170,170,170,210,170,170,170,170,170,170,170],"CH":[590,590,590,720,880,590,480,590,480,590,390,590],"HK":[480,480,480,480,590,480,390,480,390,480,390,320],"AE":[170,170,170,170,210,170,170,140,140,140,140,140],"SG":[390,390,320,390,390,390,320,320,320,320,320,320],"TW":[260,260,210,260,260,260,260,210,210,210,210,170],"SA":[40,30,30,30,40,40,30,20,30,30,40,30],"ES":[1000,1000,1300,1300,1900,1300,1000,1000,1000,1300,1000,1000]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Wonders","c":"events_fairs","v":[3600,20,260,1900,1300,590,1300,90,3600,170,170,210,70,40,320],"cu":[2770,30,300,1860,950,420,700,140,1570,280,140,250,120,50,370],"pu":[38100,180,1950,17600,12300,4920,12000,800,32400,1560,1520,2100,540,450,2580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"frieze","n":"Frieze","c":"events_fairs","v":[22200,70,480,590,8100,590,720,880,170,210,260,260,260,140,390],"cu":[54000,150,1260,1550,13200,1590,2320,1660,450,510,680,550,600,340,970],"pu":[71500,170,1660,1660,15200,1440,2160,1700,480,550,560,630,730,360,1170],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"tefaf","n":"TEFAF","c":"events_fairs","v":[1900,10,90,720,480,390,720,40,140,40,20,20,30,10,210],"cu":[13300,40,230,1170,900,660,570,120,210,100,60,50,80,30,250],"pu":[5180,50,440,4680,3100,2750,5720,230,900,160,80,90,80,40,1670],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"design-miami","n":"Design Miami","c":"events_fairs","v":[3600,10,40,480,260,140,90,70,40,20,50,20,10,10,50],"cu":[2760,30,110,480,490,250,160,200,90,40,160,60,40,30,100],"pu":[4200,30,90,550,450,250,160,110,90,40,140,30,40,30,120],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"salone-del-mobile","n":"Salone del Mobile","c":"events_fairs","v":[1300,70,140,720,1000,18100,1000,210,720,90,260,70,70,590,590],"cu":[1840,80,350,700,1000,7400,1000,310,500,130,340,130,150,1460,460],"pu":[9900,430,940,5380,8100,174200,9100,1330,5780,610,1910,440,470,2410,4580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"geneva-watch-days","n":"Geneva Watch Days","c":"events_fairs","v":[320,10,40,320,110,90,90,10,880,20,40,20,10,10,50],"cu":[830,20,170,800,400,220,190,30,1730,70,200,50,30,40,140],"pu":[410,20,40,320,140,120,160,20,840,30,40,30,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dubai-watch-week","n":"Dubai Watch 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Current demand
19,050
All 15 markets
Current demand rank
24 / 35
By current demand
Top percentile
Top 68.6%
Lower is stronger
Vs peer median
-40.3%
Wines and spirits peers
Last 90d momentum
+4.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Wines and spirits peers
Distribution
Where Billecart-Salmon sits
Ranked by current demand · All 15 markets
Rank 24 / 35 · quartile Q3 · top 68.6%
Indexed movement
Billecart-Salmon vs Wines and spirits peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Billecart-Salmon is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
France
5,400 current searches
Top-three share
71.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Billecart-Salmon share · Wines and spirits peers median
France5,400
United States5,400
United Kingdom2,900
Italy1,600
Germany1,300
Spain590
Switzerland590
Singapore390
Hong Kong SAR320
Japan260
United Arab Emirates110
Taiwan90
South Korea70
China20
Saudi Arabia10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Billecart-Salmon share
Wines and spirits peers median share
France FR
5,400
28.3%
14.7%
United States US
5,400
28.3%
28.3%
United Kingdom GB
2,900
15.2%
10.1%
Italy IT
1,600
8.4%
5.8%
Germany DE
1,300
6.8%
7.6%
Spain ES
590
3.1%
3.8%
Switzerland CH
590
3.1%
1.8%
Singapore SG
390
2.0%
1.1%
Hong Kong SAR HK
320
1.7%
1.5%
Japan JP
260
1.4%
1.3%
United Arab Emirates AE
110
0.6%
0.5%
Taiwan TW
90
0.5%
0.9%
South Korea KR
70
0.4%
0.6%
China CN
20
0.1%
0.1%
Saudi Arabia SA
10
0.1%
0.1%
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