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Maison intelligence / 15 markets

Art Basel / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Art Basel

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
84,640
All 15 approved markets
Strongest market
US
40,500 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
231,460
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesSwitzerlandFranceHong Kong SARGermanyUnited KingdomItalySpainJapanTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.201,000150,750100,50050,2500MARKET SERIES233,420175,065116,71058,3550TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesSwitzerlandFranceHong Kong SARGermanyUnited KingdomItalySpainJapanTaiwanMarkets
Aug 202532,27018,1003,6002,4008802,4001,9001,00059032026015
Sept 202547,85027,1003,6006,6001,0002,4002,9001,6001,00039026015
Oct 2025125,24040,5006,60060,5001,3004,4004,4003,6001,60048039015
Nov 2025113,42090,5004,4005,4001,3002,9003,6001,9001,30048032015
Dec 2025233,420201,0006,6005,4001,6005,4006,6002,4001,60059048015
Jan 202641,94018,1005,4003,6002,9003,6002,9001,60088048039015
Feb 202641,71014,8005,4003,6004,4004,4002,9001,9001,00059059015
Mar 2026105,40014,8008,1003,60060,5004,4003,6001,9001,0001,3002,40015
Apr 202646,19014,8009,9003,6005,4004,4002,9001,9001,00048048015
May 202660,11018,10018,1004,4001,6008,1003,6002,9001,00059039015
Jun 2026145,40018,10074,00012,1001,60022,2006,6005,4002,40072048015
Jul 202625,95012,1003,6002,9001,0001,9001,6001,00059032026015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US48,30044,400+3,900 (+8.8%)
China CN3702,020-1,650 (-81.7%)
Japan JP1,6302,370-740 (-31.2%)
France FR19,40010,800+8,600 (+79.6%)
United Kingdom GB11,8009,400+2,400 (+25.5%)
Italy IT9,3005,700+3,600 (+63.2%)
Germany DE32,20013,200+19,000 (+143.9%)
South Korea KR1,3301,750-420 (-24.0%)
Switzerland CH95,70023,400+72,300 (+309.0%)
Hong Kong SAR HK4,20070,300-66,100 (-94.0%)
United Arab Emirates AE1,0101,300-290 (-22.3%)
Singapore SG7901,710-920 (-53.8%)
Taiwan TW1,1303,470-2,340 (-67.4%)
Saudi Arabia SA310480-170 (-35.4%)
Spain ES3,9903,000+990 (+33.0%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Events and fairs set has 8 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
84,640
All 15 markets
Current demand rank
178 / 396
By current demand
Top percentile
Top 44.9%
Lower is stronger
Vs peer median
+26.5%
Luxury registry
Last 90d momentum
+19.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Luxury registry

Distribution

Where Art Basel sits

Ranked by current demand · All 15 markets
TopLower

Rank 178 / 396 · quartile Q2 · top 44.9%

Indexed movement

Art Basel vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Art Basel is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
40,500 current searches
Top-three share
73.8%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Art Basel share · Luxury registry median
  1. United States40,500
  2. Switzerland12,100
  3. France9,900
  4. Hong Kong SAR6,600
  5. Germany5,400
  6. United Kingdom3,600
  7. Italy2,400
  8. Spain1,300
  9. Japan590
  10. Taiwan590
  11. United Arab Emirates480
  12. Singapore390
  13. South Korea390
  14. China260
  15. Saudi Arabia140
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentArt Basel shareLuxury registry median share
United States US40,50047.8%31.6%
Switzerland CH12,10014.3%1.9%
France FR9,90011.7%9.6%
Hong Kong SAR HK6,6007.8%1.5%
Germany DE5,4006.4%7.5%
United Kingdom GB3,6004.3%8.3%
Italy IT2,4002.8%6.2%
Spain ES1,3001.5%3.9%
Japan JP5900.7%2.4%
Taiwan TW5900.7%1.4%
United Arab Emirates AE4800.6%1.2%
Singapore SG3900.5%1.0%
South Korea KR3900.5%0.6%
China CN2600.3%0.2%
Saudi Arabia SA1400.2%0.7%

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