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Maison intelligence / 15 markets

Frieze / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Frieze

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
35,320
All 15 approved markets
Strongest market
US
22,200 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
79,830
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomSouth KoreaGermanyFranceItalyJapanSpainTaiwanUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.40,50030,37520,25010,1250MARKET SERIES71,35053,51335,67517,8380TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomSouth KoreaGermanyFranceItalyJapanSpainTaiwanUnited Arab EmiratesMarkets
Aug 202525,56014,8005,4001,60072048048048032032011015
Sept 202539,63022,2009,9002,40088072072059048039017015
Oct 202571,35022,20040,5008801,3001,3001,30048072039088015
Nov 202529,38018,1006,60072072059048039039026026015
Dec 202526,28018,1004,40048059048039032032026017015
Jan 202633,25022,2006,60072072059048039032021026015
Feb 202636,68027,1005,40039072048048059039021021015
Mar 202632,11022,2005,40059072059048059039026014015
Apr 202631,18022,2004,40072072059048048039026021015
May 202636,22027,1004,40048088059072048039026021015
Jun 202620,58012,1004,40059072048048039032017026015
Jul 202623,03014,8004,40059072048039039026017021015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US54,00071,500-17,500 (-24.5%)
China CN150170-20 (-11.8%)
Japan JP1,2601,660-400 (-24.1%)
France FR1,5501,660-110 (-6.6%)
United Kingdom GB13,20015,200-2,000 (-13.2%)
Italy IT1,5901,440+150 (+10.4%)
Germany DE2,3202,160+160 (+7.4%)
South Korea KR1,6601,700-40 (-2.4%)
Switzerland CH450480-30 (-6.3%)
Hong Kong SAR HK510550-40 (-7.3%)
United Arab Emirates AE680560+120 (+21.4%)
Singapore SG550630-80 (-12.7%)
Taiwan TW600730-130 (-17.8%)
Saudi Arabia SA340360-20 (-5.6%)
Spain ES9701,170-200 (-17.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Events and fairs set has 8 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
35,320
All 15 markets
Current demand rank
256 / 396
By current demand
Top percentile
Top 64.6%
Lower is stronger
Vs peer median
-47.2%
Luxury registry
Last 90d momentum
-20.1%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Luxury registry

Distribution

Where Frieze sits

Ranked by current demand · All 15 markets
TopLower

Rank 256 / 396 · quartile Q3 · top 64.6%

Indexed movement

Frieze vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Frieze is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
22,200 current searches
Top-three share
88.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Frieze share · Luxury registry median
  1. United States22,200
  2. United Kingdom8,100
  3. South Korea880
  4. Germany720
  5. France590
  6. Italy590
  7. Japan480
  8. Spain390
  9. Singapore260
  10. Taiwan260
  11. United Arab Emirates260
  12. Hong Kong SAR210
  13. Switzerland170
  14. Saudi Arabia140
  15. China70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentFrieze shareLuxury registry median share
United States US22,20062.9%31.6%
United Kingdom GB8,10022.9%8.3%
South Korea KR8802.5%0.6%
Germany DE7202.0%7.5%
France FR5901.7%9.6%
Italy IT5901.7%6.2%
Japan JP4801.4%2.4%
Spain ES3901.1%3.9%
Singapore SG2600.7%1.0%
Taiwan TW2600.7%1.4%
United Arab Emirates AE2600.7%1.2%
Hong Kong SAR HK2100.6%1.5%
Switzerland CH1700.5%1.9%
Saudi Arabia SA1400.4%0.7%
China CN700.2%0.2%

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