TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Creed / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Creed

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
540,480
All 15 approved markets
Strongest market
US
301,000 monthly searches
Meta observations
124
Observed paid placements
Active at 23 Aug 2026
124
Observed paid activity

Observed activity

May 2026 carried the highest observed start volume.

42 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
1,496,950
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomFranceGermanyItalySpainTaiwanJapanSaudi ArabiaUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.450,000337,500225,000112,5000MARKET SERIES746,990560,243373,495186,7480TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomFranceGermanyItalySpainTaiwanJapanSaudi ArabiaUnited Arab EmiratesMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown27,100UnknownUnknownUnknownUnknown2
Aug 2025746,990450,00090,50049,50040,50040,50033,1008,1006,6006,6006,60015
Sept 2025515,690301,00060,50033,10027,10033,10022,2008,1006,6005,4005,40015
Oct 2025518,880301,00060,50040,50033,10027,10018,1008,1006,6005,4005,40015
Nov 2025484,980246,00090,50033,10027,10033,10018,1008,1006,6004,4005,40015
Dec 2025624,480368,00090,50040,50033,10033,10022,2008,1006,6004,4005,40015
Jan 2026540,390301,00060,50060,50033,10027,10022,2006,6005,4005,4005,40015
Feb 2026497,120301,00060,50033,10027,10027,10018,1005,4005,4004,4004,40015
Mar 2026518,880301,00060,50033,10033,10033,10022,2008,1005,4005,4004,40015
Apr 2026428,780246,00049,50033,10027,10022,20018,1006,6006,6004,4004,40015
May 2026508,880301,00060,50033,10027,10027,10018,1008,1008,1005,4005,40015
Jun 2026559,290301,00074,00049,50040,50040,50018,1006,6006,6004,4004,40015
Jul 2026Unknown246,00049,50033,10027,10027,100Unknown5,4005,4005,4004,40012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US848,000903,000-55,000 (-6.1%)
China CN1,3501,190+160 (+13.4%)
Japan JP21,30016,200+5,100 (+31.5%)
France FR115,700126,700-11,000 (-8.7%)
United Kingdom GB184,000181,500+2,500 (+1.4%)
Italy IT89,80087,300+2,500 (+2.9%)
Germany DE94,70093,300+1,400 (+1.5%)
South Korea KR6,7005,700+1,000 (+17.5%)
Switzerland CH13,80012,400+1,400 (+11.3%)
Hong Kong SAR HK9,2008,200+1,000 (+12.2%)
United Arab Emirates AE14,20014,200+0 (+0.0%)
Singapore SG8,4008,900-500 (-5.6%)
Taiwan TW21,30020,100+1,200 (+6.0%)
Saudi Arabia SA14,20015,200-1,000 (-6.6%)
Spain ES54,30062,500-8,200 (-13.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
540,480
All 15 markets
Current demand rank
4 / 66
By current demand
Top percentile
Top 6.1%
Lower is stronger
Vs peer median
+1542.8%
Beauty and fragrance peers
Last 90d momentum
+3.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Beauty and fragrance peers

Distribution

Where Creed sits

Ranked by current demand · All 15 markets
TopLower

Rank 4 / 66 · quartile Q1 · top 6.1%

Indexed movement

Creed vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Creed is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
301,000 current searches
Top-three share
76.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Creed share · Beauty and fragrance peers median
  1. United States301,000
  2. United Kingdom74,000
  3. France40,500
  4. Germany33,100
  5. Italy33,100
  6. Spain22,200
  7. Japan6,600
  8. Taiwan6,600
  9. Saudi Arabia5,400
  10. United Arab Emirates5,400
  11. Switzerland4,400
  12. Hong Kong SAR2,900
  13. Singapore2,900
  14. South Korea1,900
  15. China480
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentCreed shareBeauty and fragrance peers median share
United States US301,00055.7%28.0%
United Kingdom GB74,00013.7%7.6%
France FR40,5007.5%9.4%
Germany DE33,1006.1%7.2%
Italy IT33,1006.1%4.3%
Spain ES22,2004.1%4.0%
Japan JP6,6001.2%1.8%
Taiwan TW6,6001.2%2.0%
Saudi Arabia SA5,4001.0%0.8%
United Arab Emirates AE5,4001.0%1.3%
Switzerland CH4,4000.8%1.8%
Hong Kong SAR HK2,9000.5%1.7%
Singapore SG2,9000.5%1.0%
South Korea KR1,9000.4%0.6%
China CN4800.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
124
Active at 23 Aug 2026
124
Inactive
0

Paid placements

Facebook
124
Instagram
124
Messenger
7
Threads
78

Formats

Carousel
2
DCO
61
Dynamic Product Ads
7
Image
49
Video
5

Calls to action

Learn more
6
Shop now
118

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Active at 23 Aug 2026Source: DCO component
    Royal Oud | 100ML
  2. Start Active at 23 Aug 2026Source: still
    The Signature Scent Experience
  3. Start Active at 23 Aug 2026Source: DCO component
    Shop The New Wild Vetiver
  4. Start Active at 23 Aug 2026Source: still
    Intensity meets refinement.
  5. Start Active at 23 Aug 2026Source: still
    Shop The Aventus Collection

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

5 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

5 selected families

Apr 20261:1 · Dynamic Product AdsActive at 23 Aug 2026
May 20264:5 · ImageActive at 23 Aug 2026
Jun 20269:16 · DCOActive at 23 Aug 2026
Jul 20264:5 · ImageActive at 23 Aug 2026
Aug 20264:5 · ImageActive at 23 Aug 2026

Selected family

Creed

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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