TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Acqua di Parma / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Acqua di Parma

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
202,820
All 15 approved markets
Strongest market
DE
40,500 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
3
Observed paid activity

Observed activity

Sept 2025 carried the highest observed start volume.

40 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

DE is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
635,700
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
GermanyUnited KingdomUnited StatesItalyFranceSpainTaiwanSwitzerlandUnited Arab EmiratesSaudi ArabiaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.60,50045,37530,25015,1250MARKET SERIES270,020202,515135,01067,5050TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalGermanyUnited KingdomUnited StatesItalyFranceSpainTaiwanSwitzerlandUnited Arab EmiratesSaudi ArabiaMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown14,800UnknownUnknownUnknownUnknown2
Aug 2025193,59040,50033,10033,10033,10014,80012,1006,6005,4003,6001,90015
Sept 2025185,52033,10033,10033,10033,10014,80012,1006,6005,4003,6001,60015
Oct 2025194,52027,10033,10033,10033,10014,8009,90022,2004,4003,6001,60015
Nov 2025214,79033,10049,50033,10040,50018,10012,1008,1005,4004,4001,60015
Dec 2025270,02040,50060,50040,50049,50027,10018,1009,9006,6003,6002,90015
Jan 2026165,92027,10027,10033,10027,10012,10014,8006,6004,4002,9002,90015
Feb 2026166,46033,10027,10033,10027,10012,1009,9006,6004,4002,9002,90015
Mar 2026189,72040,50033,10033,10027,10014,80014,8006,6005,4002,4003,60015
Apr 2026199,89040,50033,10033,10027,10018,10014,8009,9006,6002,9003,60015
May 2026227,89049,50033,10040,50033,10022,20014,8008,1006,6003,6004,40015
Jun 2026207,92040,50033,10033,10027,10022,20018,1009,9006,6003,6003,60015
Jul 2026Unknown40,50033,10040,50033,10018,100Unknown6,6005,4002,9003,60012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US106,70099,300+7,400 (+7.5%)
China CN1,100900+200 (+22.2%)
Japan JP10,9006,200+4,700 (+75.8%)
France FR62,50039,000+23,500 (+60.3%)
United Kingdom GB99,30087,300+12,000 (+13.7%)
Italy IT87,30081,300+6,000 (+7.4%)
Germany DE130,500100,700+29,800 (+29.6%)
South Korea KR5,4003,900+1,500 (+38.5%)
Switzerland CH19,80014,200+5,600 (+39.4%)
Hong Kong SAR HK6,7005,700+1,000 (+17.5%)
United Arab Emirates AE10,1008,200+1,900 (+23.2%)
Singapore SG8,2006,700+1,500 (+22.4%)
Taiwan TW27,90019,800+8,100 (+40.9%)
Saudi Arabia SA11,6009,400+2,200 (+23.4%)
Spain ES47,70039,500+8,200 (+20.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
202,820
All 15 markets
Current demand rank
11 / 66
By current demand
Top percentile
Top 16.7%
Lower is stronger
Vs peer median
+516.5%
Beauty and fragrance peers
Last 90d momentum
+17.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Beauty and fragrance peers

Distribution

Where Acqua di Parma sits

Ranked by current demand · All 15 markets
TopLower

Rank 11 / 66 · quartile Q1 · top 16.7%

Indexed movement

Acqua di Parma vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Acqua di Parma is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Germany
40,500 current searches
Top-three share
52.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Acqua di Parma share · Beauty and fragrance peers median
  1. Germany40,500
  2. Italy33,100
  3. United Kingdom33,100
  4. United States33,100
  5. France18,100
  6. Spain14,800
  7. Taiwan8,100
  8. Switzerland5,400
  9. United Arab Emirates3,600
  10. Japan2,900
  11. Saudi Arabia2,900
  12. Singapore2,900
  13. Hong Kong SAR2,400
  14. South Korea1,600
  15. China320
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentAcqua di Parma shareBeauty and fragrance peers median share
Germany DE40,50020.0%7.2%
Italy IT33,10016.3%4.3%
United Kingdom GB33,10016.3%7.6%
United States US33,10016.3%28.0%
France FR18,1008.9%9.4%
Spain ES14,8007.3%4.0%
Taiwan TW8,1004.0%2.0%
Switzerland CH5,4002.7%1.8%
United Arab Emirates AE3,6001.8%1.3%
Japan JP2,9001.4%1.8%
Saudi Arabia SA2,9001.4%0.8%
Singapore SG2,9001.4%1.0%
Hong Kong SAR HK2,4001.2%1.7%
South Korea KR1,6000.8%0.6%
China CN3200.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
3
Inactive
197

Paid placements

Facebook
154
Instagram
200
Messenger
19
Audience Network
1
Threads
1

Formats

Carousel
3
DCO
180
Dynamic Product Ads
7
Image
2
Video
8

Calls to action

Learn more
171
See details
1
Shop now
27
Sign up
1

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: DCO component
    Acqua di Parma Luce di Colonia - Bougie 200gr - Edition Limitée
  2. Start Ended by 23 Aug 2026Source: DCO component
    Acqua di Parma Note di Colonia I - Eau de Cologne 150ml - Fragranza
  3. Start Ended by 23 Aug 2026Source: DCO component
    La Terrazza Italiana
  4. Start Ended by 23 Aug 2026Source: DCO component
    GELSOMINO A FREDDO
  5. Start Ended by 23 Aug 2026Source: DCO component
    Adventskalender
  6. Start Ended by 23 Aug 2026Source: DCO component
    COLLECTION ANTELAO POUR LES FÊTES DE FIN D'ANNEE
  7. Start Ended by 23 Aug 2026Source: DCO component
    COLLECTION ANTELAO POUR LES FÊTES DE FIN D'ANNEE
  8. Start Ended by 23 Aug 2026Source: DCO component
    Signatures of the Sun
  9. Start Ended by 23 Aug 2026Source: DCO component
    Italienische Lebenskunst: Und das ist Espresso, mit «S» !
  10. Start Ended by 23 Aug 2026Source: DCO component
    Diffusori per auto Andiamo
  11. Start Ended by 23 Aug 2026Source: DCO component
    BUONGIORNO LA COLLEZIONE
  12. Start Ended by 23 Aug 2026Source: DCO component
    Treten Sie der Liste bei.
  13. Start Active at 23 Aug 2026Source: still
    Bergamotto La Spugnatura

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

13 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

13 selected families

Mar 20251:1 · Dynamic Product AdsInactive at 23 Aug 2026
May 20251:1 · Dynamic Product AdsInactive at 23 Aug 2026
Jun 20259:16 · DCOInactive at 23 Aug 2026
Sept 20259:16 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Nov 20259:16 · DCOInactive at 23 Aug 2026
Dec 20259:16 · DCOInactive at 23 Aug 2026
Jan 20261:1 · DCOInactive at 23 Aug 2026
Feb 20269:16 · DCOInactive at 23 Aug 2026
Mar 20269:16 · DCOInactive at 23 Aug 2026
Apr 20269:16 · DCOInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jun 20261:1 · ImageActive at 23 Aug 2026

Selected family

Acqua di Parma

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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