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Maisons

Maison intelligence / 15 markets

Jo Malone London / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Jo Malone London

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
66,550
All 15 approved markets
Strongest market
GB
22,200 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
28
Observed paid activity

Observed activity

Apr 2026 carried the highest observed start volume.

35 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

GB is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
192,680
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United KingdomUnited StatesJapanSpainFranceItalyTaiwanGermanyHong Kong SARSaudi ArabiaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.33,10024,82516,5508,2750MARKET SERIES103,25077,43851,62525,8130TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited KingdomUnited StatesJapanSpainFranceItalyTaiwanGermanyHong Kong SARSaudi ArabiaMarkets
Jul 2025UnknownUnknownUnknownUnknown2,900UnknownUnknownUnknownUnknownUnknownUnknown2
Aug 202555,92018,10018,1004,4002,9003,6002,4001,6001,6001,00059015
Sept 202553,95014,80018,1003,6003,6004,4002,9001,6001,90072059015
Oct 202557,27018,10018,1003,6003,6004,4002,9001,6001,90088059015
Nov 202579,09022,20027,1004,4008,1004,4004,4002,4002,4001,30072015
Dec 2025103,25033,10033,1006,6006,6006,6006,6003,6002,9001,60059015
Jan 202655,75014,80018,1004,4005,4003,6002,4002,4001,90088048015
Feb 202650,69014,80014,8003,6003,6002,9004,4002,4001,60088048015
Mar 202662,45022,20018,1005,4003,6003,6002,4002,4001,6001,00072015
Apr 202662,41022,20018,1004,4004,4003,6002,4002,4001,90072048015
May 202666,67027,10018,1005,4003,6003,6002,4001,9001,60088059015
Jun 202663,60027,10018,1004,4002,9002,9001,9001,6001,90088059015
Jul 2026Unknown27,10018,1004,400Unknown4,4002,4001,6001,600Unknown59012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US54,30051,000+3,300 (+6.5%)
China CN230190+40 (+21.1%)
Japan JP14,20013,400+800 (+6.0%)
France FR10,10010,100+0 (+0.0%)
United Kingdom GB76,40051,800+24,600 (+47.5%)
Italy IT6,7009,200-2,500 (-27.2%)
Germany DE5,4005,100+300 (+5.9%)
South Korea KR780860-80 (-9.3%)
Switzerland CH970780+190 (+24.4%)
Hong Kong SAR HK2,4802,760-280 (-10.1%)
United Arab Emirates AE1,6601,260+400 (+31.7%)
Singapore SG1,000960+40 (+4.2%)
Taiwan TW5,9007,200-1,300 (-18.1%)
Saudi Arabia SA1,6601,680-20 (-1.2%)
Spain ES10,90012,600-1,700 (-13.5%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
66,550
All 15 markets
Current demand rank
22 / 66
By current demand
Top percentile
Top 33.3%
Lower is stronger
Vs peer median
+102.3%
Beauty and fragrance peers
Last 90d momentum
+11.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Jo Malone London sits

Ranked by current demand · All 15 markets
TopLower

Rank 22 / 66 · quartile Q2 · top 33.3%

Indexed movement

Jo Malone London vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Jo Malone London is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United Kingdom
22,200 current searches
Top-three share
73.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Jo Malone London share · Beauty and fragrance peers median
  1. United Kingdom22,200
  2. United States22,200
  3. Japan4,400
  4. Spain4,400
  5. France3,600
  6. Italy2,900
  7. Germany1,900
  8. Taiwan1,900
  9. Hong Kong SAR880
  10. Saudi Arabia590
  11. United Arab Emirates480
  12. Singapore390
  13. South Korea320
  14. Switzerland320
  15. China70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentJo Malone London shareBeauty and fragrance peers median share
United Kingdom GB22,20033.4%7.6%
United States US22,20033.4%28.0%
Japan JP4,4006.6%1.8%
Spain ES4,4006.6%4.0%
France FR3,6005.4%9.4%
Italy IT2,9004.4%4.3%
Germany DE1,9002.9%7.2%
Taiwan TW1,9002.9%2.0%
Hong Kong SAR HK8801.3%1.7%
Saudi Arabia SA5900.9%0.8%
United Arab Emirates AE4800.7%1.3%
Singapore SG3900.6%1.0%
South Korea KR3200.5%0.6%
Switzerland CH3200.5%1.8%
China CN700.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
28
Inactive
172

Paid placements

Facebook
158
Instagram
200
Messenger
2
Audience Network
10
Threads
11
WhatsApp
5

Formats

Carousel
5
DCO
157
Image
13
Video
25

Calls to action

Learn more
151
See details
1
Shop now
46
Sign up
2

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: DCO component
    Discover Cypress & Grapevine Cologne Intense
  2. Start Ended by 23 Aug 2026Source: DCO component
    Un verano Jo Malone London
  3. Start Ended by 23 Aug 2026Source: DCO component
    Every Layer Tells A Story
  4. Start Ended by 23 Aug 2026Source: DCO component
    The Advent Calendar Has Arrived
  5. Start Ended by 23 Aug 2026Source: DCO component
    Christmas Has Arrived
  6. Start Ended by 23 Aug 2026Source: DCO component
    A Gift For Him
  7. Start Ended by 23 Aug 2026Source: DCO component
    Cypress & Grapevine Duo
  8. Start Ended by 23 Aug 2026Source: DCO component
    Amber Labdanum
  9. Start Ended by 23 Aug 2026Source: DCO component
    Tu hogar con aroma a Jo Malone
  10. Start Ended by 23 Aug 2026Source: DCO component
    Unser ikonisches Duft-Duo.
  11. Start Ended by 23 Aug 2026Source: DCO component
    Eleva tu hogar con Jo Malone London
  12. Start Ended by 23 Aug 2026Source: DCO component
    A Scent For All Occasions
  13. Start Ended by 23 Aug 2026Source: DCO component
    Lime Basil & Mandarin
  14. Start Active at 23 Aug 2026Source: DCO component
    The Scent Of A New Adventure

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

14 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

14 selected families

Jul 20259:16 · DCOInactive at 23 Aug 2026
Aug 20259:16 · DCOInactive at 23 Aug 2026
Sept 20251:1 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Nov 20259:16 · DCOInactive at 23 Aug 2026
Dec 20259:16 · DCOInactive at 23 Aug 2026
Jan 20269:16 · DCOInactive at 23 Aug 2026
Feb 20269:16 · DCOInactive at 23 Aug 2026
Mar 20269:16 · DCOInactive at 23 Aug 2026
Apr 20269:16 · DCOInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jun 20269:16 · DCOInactive at 23 Aug 2026
Jul 20269:16 · DCOInactive at 23 Aug 2026
Aug 20269:16 · DCOActive at 23 Aug 2026

Selected family

Jo Malone London

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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